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Oct 1, 2020
3 min

The Case for Using Images in Your Professional Writing Content

Which do you prefer? E-letters with engaging images or just plain text? This is a subject we first brought up last week in “When Using Image

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When Using Images in Your Professional Writing Copy

Jeannette DiLouie

Sep 24, 2020
3 min

When Using Images in Your Professional Writing Copy

I just learned something new the other day. Apparently, text-only e-letter or email presentations can actually work better than those includ

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When You Run Out of Topics to Write About…

Jeannette DiLouie

Aug 22, 2019
3 min

When You Run Out of Topics to Write About…

As jobs go, the ones that involve article writing or blogging can be downright fun. The act of composing a 500-, 1,000, or 1,500-word piece

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The Wrong Way to Emphasize Words in Writing

Jeannette DiLouie

Aug 15, 2019
3 min

The Wrong Way to Emphasize Words in Writing

As we’ve mentioned time and time again, it’s a lot easier to get a point across when speaking. A speaker who wants to emphasize words doesn

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Jeannette DiLouie

Aug 8, 2019
2 min

How to Keep Your Subscribers Happy

Have you ever heard of Grammar Girl? It’s a pretty cool concept (with “cool” defined by English major and editorial standards) that doles o

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A 3-Letter Conjunction With a Lot of Power

Jeannette DiLouie

Aug 1, 2019
3 min

A 3-Letter Conjunction With a Lot of Power

This past Sunday, I came across a Pearl’s Before Swine piece. The strip in question compares “how good investigative reporting works” with “

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Why Blogging Won’t Make Your Business Instantly Boom

Jeannette DiLouie

Jul 25, 2019
3 min

Why Blogging Won’t Make Your Business Instantly Boom

Of course I can’t find it now, but there’s an ad that keeps showing up in my Facebook feed. It goes something like: “Start a business blog!

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Putting Your Most Efficient Blog Post-Writing Foot Forward

Jeannette DiLouie

Jul 18, 2019
3 min

Putting Your Most Efficient Blog Post-Writing Foot Forward

As the only employee of Innovative Editing, I’m chief executive editor, assistant editor and editorial assistant all in one. That means I’m

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Writing Sales Copy That Works Starts Here

Jeannette DiLouie

Jul 11, 2019
2 min

Writing Sales Copy That Works Starts Here

About a month ago, I stumbled onto a site called Enchanting Marketing. Personally, if I was naming the business, I probably would have gone

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Using the Passive Voice Isn’t Always an Editorial Horror Story

Jeannette DiLouie

Jul 4, 2019
3 min

Using the Passive Voice Isn’t Always an Editorial Horror Story

Yesterday, I posted my Author of the Month interview, in which I interviewed none other than… myself! It was supposed to be a different Aut

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When Writing Jargon, Think Like a Reader

Jeannette DiLouie

Jun 20, 2019
3 min

When Writing Jargon, Think Like a Reader

As a business writer, your main job should always be to connect with your readers. It doesn’t matter what the topic is. It doesn’t matter h

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6 Tips to Shorten Your Sentences to SEO-Sanctioned Size

Jeannette DiLouie

Jun 6, 2019
5 min

6 Tips to Shorten Your Sentences to SEO-Sanctioned Size

If you want to successfully navigate search engine optimization, or SEO – in other words, make it to one of the first few search pages where

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Jeannette DiLouie

May 30, 2019
3 min

When Your Writing Goes Off Track

In professional writing, titles are important things, particularly when you want said writing to get noticed. If you’re composing an article

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Don’t Send Business Emails Like This One

Jeannette DiLouie

May 23, 2019
3 min

Don’t Send Business Emails Like This One

Sending business emails to people who don’t know you well can be tricky. Really, sending any kind of email to people who don’t you well can

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If All Else Fails, Business Writers… Blather

Jeannette DiLouie

May 16, 2019
3 min

If All Else Fails, Business Writers… Blather

I’m not the best at taking most kinds of tests. That’s thanks to the fact that most kinds of tests are multiple choice or fill in the blanks

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Jeannette DiLouie

May 9, 2019
3 min

Conforming to a Certain Word Count

I love it when someone hires me to cut copy down to a specific size. The same goes for bulking it up. It’s a challenge: a fascinating puzzl

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If You’re Going to Write a Manual, Write a Manual. Otherwise…

Jeannette DiLouie

May 2, 2019
3 min

If You’re Going to Write a Manual, Write a Manual. Otherwise…

Unless you’re a friend or family member reading this, I don’t know how old you are. In which case, I can’t really guess on the kinds of educ

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Jeannette DiLouie

Apr 25, 2019
3 min

If You’re Going to Hire a Copywriter

If you’re going to hire a copywriter, you have to be as upfront with him or her as possible. This applies if you want this professional to

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A Tip to Take for Anyone in Charge of an E-Letter

Jeannette DiLouie

Apr 18, 2019
3 min

A Tip to Take for Anyone in Charge of an E-Letter

Depending on what you do for a living, you might have an e-letter you’re in charge of. In which case, this blog post is for you. You might

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Don’t Bother Trying to Please Everyone With Your Writing

Jeannette DiLouie

Apr 11, 2019
3 min

Don’t Bother Trying to Please Everyone With Your Writing

As a writer, what you produce isn’t going to be everyone’s cup of tea. This is true of fiction writers and nonfiction writers, business blo

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