Innovative Editing

f you’re determined to try to use SEO to your advantage, we’re tackling SEO tips in titles today. So come along. What you learn below might

Have you ever seen The Lego Movie? I haven’t, Lego fan though I am. But I still know the plot and that “Everything Is Awesome” song. It goes

If you’re writing a piece criticizing someone else’s position – a perfectly legitimate piece to write – the best way you can delegitimize yo

The longer your required word count, the more time it’s going to take to write. Right? That’s an understandable assumption. A logical one ev

I realized something the other day. Something really, really big, in fact, that can apply to life in general and writing in particular. Unle

Here’s question 1: Have you ever heard the “don’t split an infinitive” writing rule? And here’s question 2: Have you ever wondered what in a

I hate being repetitive. Truly. But some things need to be said repeatedly. And this is one of them. Too much emphasized text doesn’t emphas

I’ll never forget the first time I watched the movie version of Chicago with Catherine Zeta Jones and Renée Zellweger. It’s about two utterl

This post really isn’t about writing so much. It’s more of a rant against online expectations and presentations. But since online expectatio

What are your professional emails portraying you as? No doubt, you want the answer to be something positive. Personable. Polished. Prolific.

There’s admittedly a miles-long list of mistakes that irritate editors. We’re a very touchy lot. I'm sad to say. It’s part of why I was (and

Have you ever heard of the slippery slope theory? It goes something like this: People want to use “lol” and emojis in their professional ema

Listicle. I’m never sure whether that made-up marketing term embarrasses me because it’s stupid sounding or because it sounds vaguely inappr

Last week, I published “‘A Genius Method’ for Encouraging Customers to Open Your Emails.” Courtesy of a Money.com article, it was all about

That was the gist of a headline I recently read in the June/July 2019 issue of Money.com’s newsletter. The actual headline is “Here’s a Geni

Did you know that likes on social media don’t count for much when you’re posting links to your work?That’s apparently true of LinkedIn. It's

When you’re writing a nonfiction work – whether it’s a blog post or an article, the chapter of an anthology, or a whole entire book – it’s r

Is using the passive voice wrong? It’s a valid question considering how absolutely indoctrinated we’ve become on the subject. I don’t know

Writing effective ad copy isn’t always easy. I know that, from an outsider’s perspective, it might look effortless. But that’s very far from

We tend to think of writing style as a creative aspect. It’s something that novelists use, not journalists, professional bloggers and other