This is going to be the last installment of my SEO title-writing tips series… mainly because this then exhausts the limits of my SEO title-writing tips knowledge base.
This subject is a very detailed study, which is why – forgive me for repeating myself yet again – I don’t think it’s worth it for most small businesses to invest in.
If you read part 1 and part 2, then you’re probably sick of hearing that statement. But I want to make sure I convey it to as many relevant people as possible.
This isn’t to say that writing captivating titles isn’t worth it. It most definitely is. The more engaging you make it, the more likely people will click on it.
My only point is that working hard to rank high in anyone’s search without running an ad or having an expert on your side is more than likely a futile effort. Or, to be even more blunt, it’s a waste of your time.
If you’re determined to try anyway though, more power to you! I hope these next two tips help you make it happen.
You’ve probably heard about keywords a time or two before. They’re words that help capture your subject matter, whether it’s about puppies or shelving or celebrities.
Problem is, the internet is saturated with such simplistic keywords – and even much more obscure ones more often than not. (Just try looking for “tarsier.”) That’s why Beamtic recommends keyphrases instead: two or more words put together to narrow down your ideal readers and boost your chances of them finding you.
Moreover, “The main keyword or keyphrase should be mentioned in the title [and] URL, and repeated in the article heading of the page, as well as in the content.”
As such, you could change “puppies” to “adorable puppy pictures.” So your title could potentially be “These Adorable Puppy Pictures Will Make You Melt!”
If you’re writing about shelving, what exactly about it are you addressing? Maybe you could switch your keyword to the keyphrase “installing shelving” to form the title “Installing Shelving Has Never Been This Simple.”
And for the third example of “celebrities,” you’re probably better off with “celebrities out to lunch” or some such thing.
Incidentally, that last one brings up an instant 59.3 million results on Google as opposed to 1.240 billion for “celebrities” alone. So you’re still looking at astronomically small chances of getting noticed.
This won’t be relevant for every article title. But if your main focus is to advertise something local, then you might want to seriously consider adding in your location.
In fact, even if you don’t just cater to locals, you can hone in on people who are typing in specifics.
This might be the most valuable SEO title-writing tips you can take, actually. It’s even worked for me with examples such as, “Book Editing Services in Lancaster, PA.”
That’s not the prettiest title, admittedly. But it does the trick, allowing me to show up on the first page of a Google search – and I’ve gotten editing clients who have mentioned that search when they called.
“Hi,” they start out. “I did a search for local editors, and I came across your page. Can you tell me a bit about what you do?”
Of course, don’t force it if it doesn’t work. Remember that getting people to click on your title to your article, blog post, or page isn’t enough. They need to actually be satisfied once they get there.
And if your title doesn’t apply to what they were looking at? They’ll just press the back arrow and go look for something that does fit.